The best dental ads are creative, engaging, and effective at attracting new patients. They highlight the benefits of using your services, make a compelling case for why they are needed, and show that you understand what it is like to experience the issues your clients face.

Incorporating humor into your marketing can be a great way to lighten the mood around something that is often viewed as unpleasant or stressful. This can be done through print ads, social media posts, or even direct mail promotions. It is important to take the right approach, however, and not use jokes that can be perceived as offensive or unprofessional.

YouTube Marketing for Dentists: Creating Engaging Videos

Before-and-after pictures are an excellent way to showcase the positive impact of your work. These ads are powerful because they give your audience hope, which is particularly useful when dealing with dental anxiety. They can also be used to demonstrate the effectiveness of specific dental procedures, which makes them an essential part of any dental advertising campaign.

Display ads are another type of paid advertising that can be highly effective for dental practices. They can be run across the Google Display Network (GDN), which reaches 9 out of 10 people online, and are very flexible in terms of what they can achieve for your business.

With the right target demographics and precise targeting through Facebook, you can create an ad that reaches people who need to visit a dentist as soon as possible. For example, you can target parents with kids who need to have their teeth cleaned, or people living in a specific area with missing teeth.